About Dealer Portal

Auto Trader's Dealer Portal provides motor dealers of all sizes with a broad range of products and complementary services which are essential for achieving sales success.

This website is home to products which are designed to enable you to manage your stock and successfully promote your dealership. With vital reporting statistics on hand, you can identify how your business is performing and be empowered to make key business decisions based on insight into customer and industry trends.

Benefits include:

  • An at a glance summary of your advert performance on autotrader.co.uk on the subscribed homepage.
  • Access to Dealer Edit, our free stock management tool.
  • Links to all your live adverts on all Auto Trader advertising mediums.
  • Vehicle history checks.
  • Access to industry news.
  • Quick links to your websites, traderlink.co.uk and autotrader.co.uk.

As a member of the Auto Trader Dealer Portal you can subscribe to a wide range of trade specific products including:

  • TraderLink: an online dealer network where you can buy and sell stock at trade prices.
  • Response Tracker: a service that enables you to compare your advert performance against the local and national average.
  • Call Tracker: so you never miss a customer lead again.
  • Web Tracker: make informed decisions by knowing exactly which cars on your site are being viewed and which sites are sending you traffic.
  • Vehicle Check: assurance with a proven vehicle provenance package.
  • Market Tracker: so you can correctly price your vehicles against those of your competition.
  • Dealer Directory: Auto Trader's comprehensive dealer directory with the opportunity to enhance your listing.
To take advantage of this opportunity,  or log in at the top.