Welcome to Auto Trader's Dealer Portal
Dealer Portal is dedicated to Auto Trader customers. Here you will find essential tools, research and a broad range of products to help you manage your stock, view your advert performance and track sales leads; get visibility on how your adverts are performing on autotrader.co.uk and effectively promote your dealership.
Everything we do is geared towards helping your dealership maximise sales.
- Whats New
- Testimonials
- Industry News
Market Tracker - Kia Bolton
It's the best £33 that I've spent recently. I used to have a Sales man spend a day and a half per week pricing stock using the Auto Trader Site.
It's the best £33 that I've spent recently. I used to have a Sales man spend a day and a half per week pricing stock using the Auto Trader Site.
Websites - Paul Beales of Whartons Lake Car Sales
Very impressed with the new website, it is easy to use and update which is an advantage for those who are not as fast or up to date with computers.
Very impressed with the new website, it is easy to use and update which is an advantage for those who are not as fast or up to date with computers.
Market Tracker - Gordons Honda, Wigan
We have put prices up as well as down and this isn't a tool just for telling you that your cars are overpriced, I believe we have had quicker sales on cars no matter which way we have moved the pricing and has helped us turn over stock much more quickly.
We have put prices up as well as down and this isn't a tool just for telling you that your cars are overpriced, I believe we have had quicker sales on cars no matter which way we have moved the pricing and has helped us turn over stock much more quickly.
Dealer Edit - Graham Notley of Gilbank Motor Company
I would recommend the new system to everyone, now it can all be done online and you do not have to download disks is a great improvement. Was easy to get to grips with this system and learn how to use it.
I would recommend the new system to everyone, now it can all be done online and you do not have to download disks is a great improvement. Was easy to get to grips with this system and learn how to use it.
Market Tracker - Barratt Motors
We have adjusted lots of prices and it doesn't matter whether they have been up or down the click through rate jumps up. Market Tracker allows you to keep track of the alterations you have made and allows you to keep in line with the market. A very good tool.
We have adjusted lots of prices and it doesn't matter whether they have been up or down the click through rate jumps up. Market Tracker allows you to keep track of the alterations you have made and allows you to keep in line with the market. A very good tool.
Websites - Craig Ashcroft of The Focus Centre
We are very happy with the website produced for us it is easy to use and update.
We are very happy with the website produced for us it is easy to use and update.
Market Tracker - Renault Manchester
We adjusted the prices up slightly and still sold the cars with the extra profit, thank you very much! All in all, a very effective tool that has became a major part of my management process.
We adjusted the prices up slightly and still sold the cars with the extra profit, thank you very much! All in all, a very effective tool that has became a major part of my management process.
TraderLink - Mr Shahzad Rashid
This is a really good system ,I use it 2 or 3 times per week, I like the daily updates that show newly listed cars every day. Very impressed, it has helped a lot.
This is a really good system ,I use it 2 or 3 times per week, I like the daily updates that show newly listed cars every day. Very impressed, it has helped a lot.
Market Tracker - Dearne Valley Motor Company
We had a car come in and we priced it at £6988, however it didn't sell, we looked the car up on Market Tracker and found that the closest price to it was over £1000 more so we re priced it and it sold within a couple of days.
We had a car come in and we priced it at £6988, however it didn't sell, we looked the car up on Market Tracker and found that the closest price to it was over £1000 more so we re priced it and it sold within a couple of days.
Website - Shaq at The Keighley Trade Centre
We use it for 3 sites through the one website, very easy to use and update. Good value.
We use it for 3 sites through the one website, very easy to use and update. Good value.
Market Tracker - Rockingham Cars Ltd
We had an 807 come in and we tracked it with Market Tracker, increased the price and it sold within 2 days. Our rep Brad was here to witness it.
We had an 807 come in and we tracked it with Market Tracker, increased the price and it sold within 2 days. Our rep Brad was here to witness it.
Dealer Edit - Simon Todd, R.C. Tuxford Exports LTD
I can jump on any machine, login, and have access to my data anywhere, at any time. Plus, migration to the online system was a breeze, the helpful techs at Auto Trader moved my data and had me up and running in 30mins without a disruption to my online stock.
I can jump on any machine, login, and have access to my data anywhere, at any time. Plus, migration to the online system was a breeze, the helpful techs at Auto Trader moved my data and had me up and running in 30mins without a disruption to my online stock.
Market Tracker - Beadles Volkswagen Sevenoaks
We had a Polo 1.8 GTI that had been in stock for over 90 days, Market Tracker told us that we had under priced it relative to the market, we increased the price by £1,000 and sold the car within 2 weeks.
We had a Polo 1.8 GTI that had been in stock for over 90 days, Market Tracker told us that we had under priced it relative to the market, we increased the price by £1,000 and sold the car within 2 weeks.
Website - Andrew Swain of Swains Family Cars
Although business is quiet at the moment we are continuing to use the website as it is easy to update when new cars arrive and we would recommend it to other dealers.
Although business is quiet at the moment we are continuing to use the website as it is easy to update when new cars arrive and we would recommend it to other dealers.
TraderLink - Claire Furey of Warrington Audi
We use TraderLink and find it be beneficial as it generates business and leads in to the dealership.
We use TraderLink and find it be beneficial as it generates business and leads in to the dealership.
